Anxiety & Depression Association of America

Adolescent Depression: Video Ads on Instagram

Purpose

The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to: 1. Reduce stigma and self-stigma related to depression, and 2. Increase treatment-seeking intentions.

Conditions

Depression
Stigmatization

Eligibility

Eligible Ages: Between 14 Years and 18 Years
Eligible Genders: All
Accepts Healthy Volunteers: Yes

Inclusion Criteria

English-speaking - Living in the US - Ages 14 - 18

Exclusion Criteria

None

Study Design

Phase: N/A
Study Type: Interventional
Allocation: Randomized
Intervention Model: Parallel Assignment
Primary Purpose: Prevention
Masking: Single (Investigator)

Arm Groups

Arm	Description	Assigned Intervention
Active Comparator Depression	Adolescent depression	Behavioral: Depression ~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery Behavioral: Depression, adjusted ~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery - and including explicit reference to the role of anti-Black racism as a contributing factor
Active Comparator Depression, adjusted	Adolescent depression, impacted by racism	Behavioral: Depression, adjusted ~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery - and including explicit reference to the role of anti-Black racism as a contributing factor
Active Comparator Control	Control condition	Behavioral: Control ~90-second selfie video of an adolescent discussing everyday activities and interests, with no reference to depression or racism.

Recruiting Locations

More Details

Status: Recruiting
Sponsor: Yale University

Study Contact

Andres Martin, MD, MPH
2034942355
andres.martin@yale.edu

Detailed Description

Intervention videos will each be self-recorded videos (of ~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl. The investigators intend to assign ~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos. Outcomes will include: 1. Primary outcome: engagement (a composite of likes, shares, comments, and views) 2. Secondary outcome: clicks on a designated link at the end of the video ad.